POLYPHEMIX

LOGO DESIGN, BRAND IDENTITY, PERSONAL CONCEPT
Project Overview
PolyPhemix is a personal project designed for a theoretical digital art installation space. Themed around a dark static Y2K aesthetic focusing on themes of surrealism. Inspired by Homers "The Odessey".  
Brand and Logo Design
I wanted the brand design to reflect the themes of the show and to feel very industrial and surreal . An original logo, illustrations, social and print material were developed to visualize the experience.
The inspiration for this brand came from my deep rooted love for art and surrealism. I love the maximalist approach of some surrealistic artwork and reimagining that in a digital installation just made sense. Derived from the Greek tale, Homer's "The Odessey", Odysseus finds a cyclops named Polyphemus who dramatically changes the shift of the story from them onward.
BRAND DESIGN
Graphic Design
December 2023
Dynamic digital and printed poster designs for the show and gallery brand. I wanted to create key assets that would play a pivotal role in the style and feel of the brand.
POSTER DESIGN
Graphic Design
August 2025
PRINT DESIGN
Graphic Design
August 2025
Print mockups for poster designs, staff badges and flyers. Enhancing the brand's visual identity across printed material. The main challenge with adapting the brand for different platforms was maintaining the maximalist design language while remaining legible and clear.