ROUNDTABLE PODCAST

LOGO DESIGN, BRAND IDENTITY, AND ILLUSTRATION
Company Overview
RoundTable "Off Script" is a podcast for everyone, where real talk tackles real social issues. To amplify authentic conversations that challenge systems, uplift communities, and inspire change one unfiltered chat at a time.
Graphic Designer/ Art Direction
With this project I was tasked with creating an original logo, and brand identity for RoundTable "Off Script" that embodied the anti-corporate culture of the podcast.  
When designing the main logo, I wanted to create a feeling of energy and dynamism. Highlighting the perfect imperfections of authentic human connection and how impactful it can be. The brand follows a scrapbook visual direction, heavily emphasizing the use of illustrations and textures.
BRAND DESIGN
Graphic Design
November 2025
BRAND USE CASES
Graphic Design
NOVEMBER 2025
Solving the problem of "authentic but professional" was at the center of the brand identity. How do we present the imperfect "human" aspect of brand while maintaining a sense of intentionality. I solved this by letting the visual assets have their own room to breathe within each design breakpoint. Allowing the messaging/imagery to be the vehicle for impact and emotional connection with our core demographic. Simple, bold and on brand designs following this system ensured for consistency across mediums.